Logo designer leaves trademark on Atrium Gallery
Chris Vivero
Issue date: 2/4/08 Section: Entertainment
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The VCOM program tries to display work by professionals and provide an example of what students are aiming for when taking classes.
Jerry Hill, VCOM professor, said one reason to bring professionals like Fiegenschue to Brookhaven is, "Primarily to show students real world examples of what they're being taught and how professionals execute those projects and problems to strengthen and reinforce the instruction that we provide our students, so they can see and understand the process."
Fiegenschue said he has been in the profession for 21 years and owns his own business named FigDesign. The company creates logos and symbols for different industries and companies. His work is both inventive and simple.
Fiegenschue was present for the opening of the gallery Jan. 24. The reception was filled with students, faculty and industry professionals to applaud the designer's work.
Brookhaven student Nick Mallouf said, "I want to know what really made him create all his works."
The works are intriguing; logos resemble the tools used for the business or a symbol that helps define the company. The logos vary from a chiropractic clinic to the City of Irving public art icon.
The Webb Chiropractic Clinic is an ingenious example. The emblem uses hands that come together showing a W, which is the first letter in the company's name.
The hands are laid out much like a chiropractor's when working with a patient. Fiegenschue said this icon won the Dallas Show Award of Excellence in 1993.
Fiegenschue said: "You start with the company; you look at their history, everything you can find about them and also about their competition. Because really you're not designing for them as much as you are for their clients. They're going to use this tool to market this to someone else."
He said the key ingredient students should focus on is concept ideas.
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